Ask the Coach

Ask the Coach: What Is a Life Coach — and Do You Need One?

Q: “I’m feeling stuck in my career, and even in my relationships, which aren’t fulfilling anymore. I’ve had some traditional therapy and it was helpful, but I’m reading more and more about life coaches and I’m wondering — what’s the difference? Why would someone choose to work with a life coach instead of a therapist?”


This is an easy one. For starters, therapy is incredibly valuable and I encourage anyone struggling with serious mental health issues — depression, anxiety, trauma — to absolutely consider it. Let’s be clear: life coaching is NOT therapy.

But here’s what millions of people are finding out: coaching can be a tremendously helpful — some would say life-changing — resource that lifts the fog of confusion around a life challenge, quiets a noisy, negative mind, and helps you get genuinely unstuck and moving forward.

So what does a life coach actually do?

A good coach helps you get clear on what you actually want — not what you think you should want, not what others expect of you — what YOU want. Then we work together on what’s in the way, and how to move past it. It’s forward-focused, practical, and often surprisingly fast.

Coaching isn’t about going back through your old story. That’s valuable work, but it’s a different kind of work. Coaching is about living in the NOW and proactively creating the present and future you’ve been dreaming about.

Who needs a coach?

Honestly? Almost anyone who’s feeling stuck, overwhelmed, or like they’re not living the life they’re capable of. You don’t have to be in crisis. You just have to be ready for something different.

The question isn’t really “do I need a coach.” The question is: are you tired of getting in your own way?

If the answer is yes — that’s exactly where we start.


Mitch Rustad

Mitch Rustad is a Certified Life Coach and writer. mitchrustad.com

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